The National Dairy Council has joined up with the European Milk Forum to launch Cheese Your Way, an EU-funded multi-country campaign involving Denmark, France and Ireland. This three-year programme runs from 2019-2021 with the aim of promoting and creating awareness of the taste, quality, versatility and convenience of cheese in everyday life.
To kick off this year’s campaign, Irish celebrity chef Donal Skehan has been announced as the official ambassador of the Irish campaign. Well-known for his accessible, inspiring and encouraging recipes geared to the everyday home cook, Donal will be helping to promote everyone’s secret food addiction – Cheese!
Cheese is a concentrated source of protein, calcium, phosphorus, magnesium, vitamins B12 and K2, and is low in lactose. This pan-European campaign, which is supported locally by Donal Skehan and the National Dairy Council, is being implemented to educate Irish consumers on the importance of including cheese in their everyday diets in a variety of traditional and contemporary ways.
Europe is at the heart of both the production and consumption of cheese, with more than 1,000 varieties available. Europe is responsible for 46% of cow’s milk cheese output globally.
Our love for cheese is unquestioned in Ireland, with 11.5kg of cheese consumed per capita in 2014.
With increasing choice and availability, consumer demand for taste, value, convenience, safety and nutrition are imperative.Our Cheese Ambassador
Taste & flavour attributes: Initially: dairy, barn, tart.
Later: sweet, fruity, citrus, pineapple, a little honey, a little vanilla, sweet spicy, complex.
Scent: Sweet, fruit, pineapple, a little citrus, a little flower, melted butter, freshly baked bread, a little vanilla, a little acidic.
Taste & flavour attributes: Umami, cheese, salt, fat, slightly animal/barn, milk, a little nutty, slightly tart/sour, a little spicy, savoury, cream, a little hay.
Scent: Sweet, milk, “well rounded”, melted butter, cream, warm milk, a little fruit (melon/apricot), a little caramel.
Taste & flavour attributes: Slightly stable/animalic, rich/savoury, matured cheese, umami, bold, a little fruit, slightly sweet, butter, hay/coumarin, a little nutty, slightly bitter after taste, tart/sour.
Scent: Sweet, fruit, pineapple, tropical fruit, slightly tart, fresh, sour milk.
Taste & flavour attributes: Salt, blue cheese, fatty, sulphur, mushrooms/chanterelles, intense, a little pungent, a little ammonia, full-bodied, savoury, umami, baked potato. After taste of flowers and fruit.
Scent: Clay, soil, lightly tart/sour, a little sulphur, slightly ammonia, mushrooms/chanterelles.
Beverages: Cider, whiskey, black tea
Meat: Bacon, salami, ham
Nuts: Cashew, walnut, hazelnut
Fruits: Guava, coconut, pear
Herbs: Sage, peppermint, chives
Condiments: Sherry vinegar, olive oil, balsamic vinegar
Bakery: Baguette, brioche, wheat bread
Beverages: Coffee, beer, merlot
Meat: Entrecote, ham, boiled beef
Nuts: Roasted hazelnuts, sesame, pecan nuts
Fruits: Apple (Cox’s orange), pineapple, strawberry
Herbs: Tikka masala, thai red, caraway
Condiments: Olive oil, soy sauce, soy miso bread
Bakery: Toast, rye bread, sourdough
Beverages: Port, vodka, chardonnay
Meat: Raw beef, ribeye steak, hare/rabbit
Nuts: Cashew, roasted hazelnut, peanuts
Fruits: Banana, pineapple, pear
Herbs: Nasturtium, cress, lemongrass
Condiments: Olive oil, fermented bean curd, blueberry/vinegar
Bakery: Baguette, brioche, bagel
Beverages: Port, coffee, calvados
Meat: Bayonne, roasted lamb, raw beef
Nuts: Cashew, walnut, peanuts
Fruits: Apple, banana, blackcurrant
Herbs: Rosemary, thyme, dill
Condiments: Fish sauce, soy sauce, olive oil
Bakery: Ciabatta, toast, rye bread